A few years ago I saw this funny list of ingenious ways to trick your guests into thinking you have your $#*! together, and I remember it each year as the holiday season approaches. With holiday sales and new year resolutions coming up, your business may be expecting more visitors than usual! So here are 15 ways to trick people into thinking you have your business S#*& together!
We all use email every day. And while social media gets most of the buzz, it’s email (social media’s less sexy roommate) that gets the work done, day in and day out. All of this means that if you own and operate a small business, you need to be sure that you’re taking full advantage …
Recently I worked on a website for one of my favourite clients. It was last updated years ago when most small businesses didn’t use “responsive” websites. She decided to hold off back then, but it’s necessary these days. If you’re not sure what I’m talking about, a responsive website responds. It adjusts depending on the device it’s …
When you work for someone else, your employer provides you with a computer, a phone, an email address and business cards. The company has a logo, a website and procedures established to get the work done. But when you work for yourself, you start with none of that. It’s up to you to provide these things …
As a small business owner or solo professional, you’ve got many processes and procedures in place, not to mention lots of outwardly facing marketing things, like your LinkedIn profile and your website. Over time, it’s easy to look at them without really seeing them. That can be a problem, particularly as your business evolves. With that …